Hey, go easy on yourself. Sometimes it just doesn’t work out! Some days you find yourself trapped behind the wheel of a large automobile for about ten hours. You simply don’t have time or energy to sit down and write a thousand words on those days! That’s okay!

            However, I’m not here to coddle you and tell you you’ll become a better writer by “saving your strength”. There’s not a craft, a talent, or muscle in your body that improves from not being used daily!

            What’s been working for me for about six months now is promising myself “I will write one sentence every day.” And I usually do! Somedays I write my one sentence and fall into bed. Other days I wind up writing three pages or better!

            I’m old fashioned and I like to use a paper journal and a pen. Every day I like to use a different colored pen to track my progress with my Work In Progress (WIP). It keeps me motivated knowing how much I can do even when I don’t have time to do it all. Sometimes it’s just my one sentence and bed. (Sometimes it’s no sentence and bed! Because I’m a bad kid.) But I love to write so I often write over my lunch break and knock out an entire scene while being a stereotype in a café.

            The essential thing is that you try to write every day and work hard to improve your craft. Even God-given talent can be built upon! Setting small goals helps you achieve bigger ones later. Keeping those writing “muscles” in motion keeps them functioning. It doesn’t have to be a thousand words daily (although you’ll finish your book faster) it just has to be something!

            It makes me feel like a product of my generation but having an online presence as an author is paramount. Even if you’re running around doing book signings people want to be able to Google you before you get there. The biggest problem with indie books (an all-encompassing term for self-published books and books from small presses) is that they never reach the hands of people who would read them because those people don’t know they exist.

            Now there is an easy way to combat this. You don’t have to be super computer savvy or a tech guru. (Trust me, it’s taken me years of hard work to get this far.) Goodreads. I highly encourage you to go look into creating an author account on Goodreads dot com. When you sign up you will be able to set your own author page up with a photo of you, a small bio, a list of your published works, and more! If you get really brave you can post blog updates, short stories, and list your favorite books to share with your fan base. Really, a page like that gives the librarians who are making posters for your upcoming book signing enough information to make an informative flyer. *COUGH*

            If you’re a self-published author or a small press owner you definitely want to make sure the information on all of your books is on Goodreads. People like me like to brag about how smart we are and how much we read (I’m kidding). There is a feature on the site that allows Goodreads users to update their reading progress as they go. I often update my Twitter following with every page turn so the books I love can gain more visibility. At the very least, if you’re a published author you need to go make sure your book’s information is true and correct, which you can do as soon as you finish creating your author profile.

            No matter what you do in this day and age, being visible on the World Wide Web as an entertainer is important. Goodreads is a great way to get your feet wet if you’re iffy on the whole computer thing. I swear, I don’t work for Goodreads! It’s just helped my career, and helped me help other authors. That is why I recommend it so highly.

            It’s a simple yet painful truth. Your book isn’t for everyone. And that’s okay. You’re not pizza. You can’t please everyone.

            If you’ve decided to give the traditional publishing route a go, like I have, you’ll have gotten some rejections. Going through my submission list I’ve reviewed it and found myself asking “Whyyyyy did you do thaaaat?” I’ll admit it. Sometimes I pitch my works to the wrong market. Like, why would I submit War and Chess to a publisher whose niche is horror? (Because I was 15 years old and still learning, thankyaverymuch!). Now, more commonly I’ll pitch my vividly raw poetry to a press or magazine that likes poetry with a lot of allusion. Then, of course I get the polite “This is good but not what we’re looking for.” bit.

            Now the really painful part for me is when it’s published. Not all of my friends read fantasy. Most just don’t! But I have some amazing people in my life and they always try to be supportive of me and my dreams. Although I love honesty it stings a little when I hear “I’m sorry Helen, it just wasn’t for me.” And that’s still okay! It’s important to have a diverse group of friends with different interests.

            And truth be told, having a diverse group of friends I don’t like every book they’re into! “Oh Helen! You simply must read this romance novel!” I can’t help but wrinkle my nose… Romance isn’t inherently a bad genre. It’s just that Princess Bride is the only “kissing book” I’ll fess up to enjoying. That, and maybe Racheal Leone Gibson’s Highland Peace. I’m patiently waiting for her second book.

            So, the moral of the story is you can’t please everyone. You don’t write for everyone. Truthfully, I write for myself and then I edit for my audience. Not every review is going to be a five star review. (Not every review should be a five star review. I get suspicious of books with five five star reviews because it usually means the author begged their friends and family for dishonest ratings). Not every publishing house will like your book, not every friend will like your book, not every reader will like your book! And that’s exactly how it should be.

Edit: My friend Olivia Adams is the one who coined the term "Your book isn't for everyone." She gave me some good advice when I was having a rough day.

            Take 12 ounces of published book
            100-300 pounds of enthusiastic author
            Add a venue
            and some curious bookworms

            Yield one book signing

            If only it were that simple! At the heart of it it is but from being on both sides of a book signing— the venue host and the author, it’s also not. Last month Joan and I discussed how authors should approach libraries to ask about having a book signing. We came up with so much helpful information I felt the need to split it into two articles. Once you’ve landed the book signing, and hopefully several in a row from several different libraries so you can do a book tour, then comes the hard part. The execution!

            You’ve got your presentation planned, right? No? Fret not. It’s not as terrible as it sounds. Public speaking frightens everyone. The trick is to be confident but not conceded, and humble but not shy. One of my favorite quotes is “Writing is show business for the shy.” From Lee Child. That’s why I treat book signings like concert nights. (I also sing and play the trumpet. I don’t make time for either now.) For any performance you dress up, show up early, and have a well-rehearsed plan for what you’re going to do once you have a room full of people’s eyes on you. I even do my preshow rituals in my car. Think of going through your presentation like putting on a show. Not public speaking. (Public speaking burns!)

            For the content of a presentation: Think of some questions your friends ask about writing when they take you out to lunch. Write those down, then answer them confidently in a projected tone that the entire room can hear. Honestly, it helps to pretend you are either friends with or becoming friends with the audience. When CJ Box was here the crowd spoke to him like they all knew him, and he spoke back in the same manner. They were a crowd of people who had been following his work for years, who had been hearing his voice in their minds for years. They did know him well because it was like they had been one sided pen pals with him for years. And he knew them because they had been the ones breathing life into his career. The audience is either your friends or people who want to be your new friends. Tell them about what inspired you to write the thing, what kept you going, which publisher did you use and why, what drives the plot. All of it! They’re all very curious book worms who are very excited to see you.

            One of the things that phased me the most for my first book signing(s) was “Omigosh, what am I going to wear?” What does “dress nice” and “business casual” even mean? At the time I published my first book I was a dewy eyed 20 year old with crazy hair. I had no idea. So a lot like I did for job interviews, I had a book signing shirt. It was white and I paired it with black slacks. A lot like I did for concert nights as a kid. Having one thing I’d wear for book signings made it easier because it was one less thing to think about during the event but the downside was that, unlike job interviews, pictures of you show up on social media. Everyone knows you’re wearing the same shirt. No one’s called me out on it so I haven’t ever changed my evil ways. Really, wear whatever it is you’d wear if you worked in an office (I didn’t at the time so that was unexplored territory). Either way, the goal with your look is to look like you want to be there and meant to be there.

            Another tip: Buy a cash box and keep $50 of $1’s and $5’s. It helps to have someone run the cash box so you can schmooze. It works even better if the person running it isn’t your identical twin. That way people who saw your picture before the event won’t ask your cash-man questions about writing books.

            Don’t do exactly what I do before every event we host at the library. Don’t get stressed up! Go with the mindset that you’re there to have a good time. That’s what the audience wants to have too. They left the comfort of their homes to be entertained, meet this cool person who wrote a book, and have a good time. Go make some new friends!

            All you need to remember is have a plan, have another plan, be a showman, the audience wants to be your friends if they’re not already, show up early, dress nicely, watch the cash box, and act like you want to be there.

            Once upon a time I made a new writer friend. He needed an editor and I had a friend who might have liked to help him. Writer Friend gave me his email address and I said “May I share your contact information with my editing friend?”
            “Of course!”
            “Okay. Great! I just always like to make that verbal confirmation. I am super touchy about other people sharing my contact information.”
            “Oh I don’t mind having mine shared at all! That’s just my writer mentality. Anyone and everyone can contact me.”

            I looked at him like he was crazy. I couldn’t help myself. You do not have to be accessible all of the time. And I actually had to have a good friend tell me that before I believed it.

            Having a relationship with your fans is great! Absolutely do it! But as with every healthy relationship, you need to have boundaries. For instance, anyone and everyone can message me on my War and Chess Facebook page. Anyone and everyone can “like” that page. Anyone and everyone can interact with me and other people who like my writing on that page. It’s when they send my personal page a friend request that I have to say “no”. And believe me, I’ve had to have that heart breaking conversation with a new friend I’ve been chatting with every night for a month on the War and Chess inbox, that “No, I’m not comfortable with adding you as a friend on Facebook yet. Yes, we are still friends.” Because really, the things I post on my personal Facebook page are for my distant relations to keep up with me.

            It’s going to come off as a complaint but someone needs to tell you sooner in your career than later in your career. When you’re an entertainer (you write. You are!) people feel entitled to information about you. There are some people who you tell them “I would accept your friend request but I keep this account for my family.” They say “Great! I would love to meet your family!” and you’re left like “Bro, my boyfriend hasn’t even met my family!” For instance, I had a pair of young boys on Twitter try to harass me into telling them my real name “Helen M. Pugsley is too elegant! It’s obviously a pen name! Tell us your real name!” Back then I had a lot more patience, so after an hour of back and forth I finally blocked them both. One of them made a new account, apologized to me, and then asked again “But seriously, what is your real name?”

            Really and truly, I’m telling you, you do not have to be accessible to everyone at all times of the day. Bottom line. You’re absolutely allowed to say “No.”, mean it, and most importantly stick with it. In next month’s blog we’ll talk about how accessible you should be. You need to establish boundaries but you don’t have to be J.D. Salinger. (Salinger is the author of Catcher in the Rye. He was an extremely private man. In his career as an author he did a maximum of three interviews and lived in a cabin, in the woods, high up on a mountain.) Keep your private stuff private and keep your public stuff public!

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Do you have a burning question for Helen? Feel free to email her at This email address is being protected from spambots. You need JavaScript enabled to view it.

            In last month’s blog post, You don’t have to be Accessible All the Time, we talked about our rights to privacy as entertainers. What feels like, in the same breath, we’re going to talk about people actually being able to find you and your glorious books you poured gallons of blood, sweat, and tears, into to be able to share with the world.

            Once upon a time I was lucky enough to be able to write full time. I was told the number one thing that kills indie authors (like you and I) is remaining unknown. So I’d spend my day marketing on social media, establishing connects within the industry, and figuring out where the people who liked to read young adult fantasy novels hung out. Publishing a book is not one of those “if you build it they will come” type deals. You need to market. You need to put yourself, and more importantly, your book out there. Or else your gallons of blood, sweat, and tears are for nothing.

            So! For starters, one thing I didn’t think about until I went to that Wyoming Writers Conference is having a website. I started with a Facebook page and assumed that everyone would be able to find me that way. Now this is going to blow your mind… Not everyone likes using Facebook! It completely blew me away. Honestly. I met a very successful author who built her own publishing press. During a presentation she said “Most of you will be daunted by being told you need a web page.” The room nodded. “But you need a web page.” The room was daunted. “You don’t have to update it once a week. You can do what’s called a business card page.” Which is what I have. A business card website is exactly what it sounds like. This is the author, these are their books, here’s some links to every book seller ever, and every social media site the author is active on. Really, bare minimum you just need something so everyone can find you. At least the author part of your life.

            I don’t suggest having any sort of feed or blog on your website unless you’re actually going to generate enough content to update it at least once a month. It really turns people off when they come to your website, saying “Wow, the book I read by this author was really good. When are they due to put out the next one?” and they find a happy Thanksgiving message from 2017 first thing. I find people will get just as invested in your career as you are. Invest in your career.

            And when I say “invest” I don’t necessarily mean financially. When I was writing full time, selling my book was my main source of income. My secondary income was my Etsy store. All in all, I didn’t have much money to invest. So I found every free venue I could use to put my message out in front of the public. You know what that often is? Social media. Twitter, Facebook, Instagram, Pinterest, Goodreads, Tumblr, and many more. Wherever the people you want to reach are, and whatever you’re comfortable using. No matter what venue you use the goal is to reach the people who would be interested in your book, and start a relationship with them. Yes, a relationship.

            What I mean by “relationship” is that you actually check in with them like you do your distant family. I used to make videos on my Facebook page once a month-ish. (I am so awkward on video. It’s painful.) Post pictures of you working, your work, or quotes from your work in progress. As you use your platform more and more you’ll get those five guys who like everything you post and laugh at all of your memes. When one goes on vacation you’ll find yourself inboxing them to say “You still okay, over there?” I often compare success on social media to growing a garden. Let it grow. It’s an investment of time.

            It is also wise to set up an email account that is exclusively for business. These days you can usually butt-up your email accounts into one inbox. Dig around your email provider, so that way you don’t have to remember 50 passwords. Either way, no one wants to do business with someone whose email address is This email address is being protected from spambots. You need JavaScript enabled to view it., This email address is being protected from spambots. You need JavaScript enabled to view it., or This email address is being protected from spambots. You need JavaScript enabled to view it.. It makes people uncomfortable. I’m glad your friends have cute nicknames for you but keep those among your friends. Unless you want the guy you’re negotiating a contract with to slip up and call you “Grandma Blipsy Bunny”. The fail safe formula for a professional looking email handle is first initial, last name, like This email address is being protected from spambots. You need JavaScript enabled to view it.. (Go John Smith! Live your dreams of being a famous author!)

            At any rate, it’s important that you’re accessible. It is also important to your mental health and well-being that you establish boundaries. There is nothing wrong with having a public life and a private life. Keeping the two separate works best when you have two accounts for everything. There is a balance. Your fans love you and want to interact with you, but you still have to be the one to decide what you want out there.

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Do you have a burning question for Helen? Feel free to email her at This email address is being protected from spambots. You need JavaScript enabled to view it.

            It was actually my cover artist who suggested to me I might need to reconsider my titles to catch new reader’s attention. “Think like clickbait!”

            “What do you mean? ‘Will this random teenage girl save her country? The answer may shock you!’”

            He sent me a bunch of laughing emoji’s. Being in England we only communicate through text. “No! Not like that! You need to make people curious about what the book’s about! Kind of like clickbait.”

            So I pondered it for a while, while drinking coffee and cleaning my house, and then one of my WIPs (work in progress, plural) went from being named Emerald, First Queen of Gishlan to To Craft a Country. “Whoa.” Richard, the cover artist said “That’s much cooler.”

            “I blame you! Thank you!!!”

            That’s the trouble though. You have to tell people what the book is about with five words! Titles are not easy! Somedays I feel like I haven’t come up with a good title since War and Chess! However, once Richard told me to think of a book like clickbait it got me thinking “What kind of question do you want to invoke?”

            Just scrolling through my Facebook feed now I see titles like “Where Nebraska Stands in the Flood Fight” this makes me ask “Are my friends and relatives in Nebraska okay? What’s going on over there?” Now I want to stop writing this blog post and read it. And “Wife Reads out Husband’s Affair Texts Instead of Vows at Wedding”, “Boy Scouts Welcome First Girls Joining Local Troop with Brand New Uniforms”, “The Animal You See First Reveals the Essence of Your Soul.” All of these raise a question. Like a game of jeopardy. So I ask again, what kind of question do you want to invoke?

            I did a poll on Twitter. “Would you read a book called Emerald, First Queen of Gishlan?” I only got one vote and it was “No”. Frankly, no one knows who Emerald is, no one knows why they should care, a lot of people aren’t sure what a Gishlan is, even the people reading my work probably forget the name of the country because sometimes I forget the names of people I’ve known all my life. That’s just how humans are. However! With the title To Craft a Country everyone knows what a country is. We live in one. Craft means make. Is this book going to teach us how to make a country? That sounds neat. Oh, it’s fiction? Helen’s writing another warrior princess type deal? Neat. This reader is down.

            Someone told me (probably Richard) that “no matter how good a book is if it’s got a crappy title it’s not going to get picked up and read. Good cover art can only go so far” (and trust me, it goes far! If you’re self-publishing invest in good art!) an intriguing title will make people pick it up and read the back, add it to their To Be Read on Goodreads, Google it, write it down, actually bother to look in to buying your book. Which leads to getting read, which leads to building a fandom, which leads to your work gaining popularity, which leads to having the phrase “New York Times Best Selling Author” in front of your name. That way you don’t have to sell your soul to Satan for a mere 10 years of achieving your dreams. Work hard on your book’s first impressions!

            Your book’s title should invoke a question in your potential reader’s mind. You want the question to demand an answer! It’s your books first impression. Try to spark people’s curiosity! Tell us what it’s about in five words or less. And if you need inspiration you’re welcome to come shelf read for us here at your local library! ;)

            My first book took me five years. By the time I had gotten it published it had eaten a quarter of my life. I still can’t picture my life without writing. Some of my absolute favorite indie books (meaning they’re not mainstream) took ten or more years to find their publishing house. They’re the kind of books I’ve mutilated with dog ears, and sticky tabs, and then rather than lending them out to my friends I buy them copies for Christmas.

            As a reader, you can tell when an author just blew through the making of a book just to add another to their list of publications. I’ve even seen best sellers do it. I’ll pick on one of my favorite series, Throne of Glass by Sarah J. Maas. The first book was amazing. I loved it! I lent it out to all of my friends and then my buddy and I, being the broke 20-somethings we were, started trading off buying the books in the series. I don’t think reading past the third book is worth it. I watched my favorite series slowly deteriorate into a pile of nothing-really-interesting-is-happening-but-hey-we-got-600-pages-of-it. When that happens in a series I love I blame a combination of pressure from fans, pressure from the publishing houses, and most of all, a lack of time to deliver.

            I have one simple rule with writing: It needs to at least age overnight before I set it free to the public. Even these blog posts! Way back in Elementary school, our teacher Mrs. Felton, had us write short stories. One day, when we went to edit, I remember her saying “Now look at these stories with fresh eyes… My teacher always told us that. I always wondered, ‘What does it mean? You want me to get some visine?’” She blinked her eyes twice for dramatic affect to make us laugh. “No! No it does not! It means read your own story like you’ve never see your own story before!”

            Of course a chorus of “Who wrote this pile of malarkey?” rang out from her students as they made fun of themselves.

            To help myself see my own work with fresh eyes I let it sit at least overnight. If I didn’t sleep then it’s 24 hours!

            As for novels, I personally cannot write one of those in an hour or two. I write the first draft by hand because notebooks are easy to carry, worthless if stolen, have no distractions, and are all around less cumbersome. After I finish one I spend some time in that odd in-between. No works in progress, and no editing. (It feels wrong!) The first round of editing is typing it up on a computer. Then over the course of a few months I edit it, and edit it, and edit it. My coffee table is the chest that holds various editions of my manuscripts. It kind of makes home home to a writer.

            Once upon a time my career goals were one book, per year, until I die. Much to my displeasure it’s been three years since I published my first and last book. I’m still trying to find the right publisher! I’ve had a few offers but I didn’t take them. Instead of hitting the shelves my manuscript, Tales from the Gishlan Wood has found its way into the hands of a capable editor. I’m always excited to have someone with better English skills than I have to look over my work! By the time it’s finished going through the ringer I’m sure it will be the best version of itself it possibly can be!

            So take some time to write your book! Enjoy making it! Edit it until you can’t stand it! Pass it around to your friends who would edit it for you in exchange for lunch! Don’t just throw it out there to say you threw it out there. Make sure your book is the best version of your book it possibly can be.

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Do you have a burning question for Helen? Feel free to email her at This email address is being protected from spambots. You need JavaScript enabled to view it.

            Let me start by saying I am a self-proclaimed NaNoRebel. This isn’t a dis post. I really love what the organization does on a grand scale! National Novel Writing Month is a good thing! I will friend you on the site and support the snot out of you! (I’m nelehjr) This will be my third year organizing the Come Write In Space at our library. NaNoWriMo is amazing!

            But NaNoWriMo is also weird.

            Write an entire novel? In a month?! Are you nuts?! I’m pretty sure I’d sprain something, if not then I’d definitely let it take a toll on my mental health. Don’t these people know I work for a living?! I don’t just flick my wrist and a book falls out! (I write by hand. There’s a lot of wrist flicking.)

            I used to get a little sick to my stomach every November 1^st. Everyone who knew me would say “Oh Helen, you write! Are you going to do that NaNoWriMo thing?” So. Much. Pressure. Writing is the only thing I’ve been dead set on doing with my life and passionate about. Sometimes I get a little too intense. But how could I be a real writer if I couldn’t and wouldn’t even attempt with all manner of Hell-bent determination, try?

            NaNoWriMo made me face down my biggest personality fault (my intensity) and leap over my biggest hurtle (finding balance). I knew that if I tried to meet the full goal like all the other writers were doing I’d hurt myself. I’d sacrifice things like sleep, personal hygiene, coming to work on time, eating, spending time with loved ones. I’d write. That’d be all. One year I decided to set a personal goal to write one sentence per day, at the very least. Honestly, that helped! A lot! I got to feel included, I got held accountable, it set some good habits, but best of all I got to tell people what I was working on! I used to be super private about my work and wouldn’t let anyone know about it until I had it finished and polished. But now it’s kind of fun because people get really invested before you even finish your story!

            So, dear friends, I say we begin the revolution. I am a self-proclaimed NaNoRebel because I like to be included but I know full well I’m not going to complete the full challenge. It’s okay if you know your limits and NaNoWriMo’s goals are far above them. NaNoWriMo is weird. Don’t sacrifice your health to participate, but NaNoWriMo is for everyone and you can still participate! There’s even a “NaNoRebel” badge on their website! Try it out, test out having a community of writer friends, and writing goals. NaNoWriMo is an awesome opportunity to challenge yourself just don’t hurt yourself doing it.

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Do you have a burning question for Helen? Feel free to email her at This email address is being protected from spambots. You need JavaScript enabled to view it.