It makes me feel like a product of my generation but having an online presence as an author is paramount. Even if you’re running around doing book signings people want to be able to Google you before you get there. The biggest problem with indie books (an all-encompassing term for self-published books and books from small presses) is that they never reach the hands of people who would read them because those people don’t know they exist.

            Now there is an easy way to combat this. You don’t have to be super computer savvy or a tech guru. (Trust me, it’s taken me years of hard work to get this far.) Goodreads. I highly encourage you to go look into creating an author account on Goodreads dot com. When you sign up you will be able to set your own author page up with a photo of you, a small bio, a list of your published works, and more! If you get really brave you can post blog updates, short stories, and list your favorite books to share with your fan base. Really, a page like that gives the librarians who are making posters for your upcoming book signing enough information to make an informative flyer. *COUGH*

            If you’re a self-published author or a small press owner you definitely want to make sure the information on all of your books is on Goodreads. People like me like to brag about how smart we are and how much we read (I’m kidding). There is a feature on the site that allows Goodreads users to update their reading progress as they go. I often update my Twitter following with every page turn so the books I love can gain more visibility. At the very least, if you’re a published author you need to go make sure your book’s information is true and correct, which you can do as soon as you finish creating your author profile.

            No matter what you do in this day and age, being visible on the World Wide Web as an entertainer is important. Goodreads is a great way to get your feet wet if you’re iffy on the whole computer thing. I swear, I don’t work for Goodreads! It’s just helped my career, and helped me help other authors. That is why I recommend it so highly.

            Once upon a time I made a new writer friend. He needed an editor and I had a friend who might have liked to help him. Writer Friend gave me his email address and I said “May I share your contact information with my editing friend?”
            “Of course!”
            “Okay. Great! I just always like to make that verbal confirmation. I am super touchy about other people sharing my contact information.”
            “Oh I don’t mind having mine shared at all! That’s just my writer mentality. Anyone and everyone can contact me.”

            I looked at him like he was crazy. I couldn’t help myself. You do not have to be accessible all of the time. And I actually had to have a good friend tell me that before I believed it.

            Having a relationship with your fans is great! Absolutely do it! But as with every healthy relationship, you need to have boundaries. For instance, anyone and everyone can message me on my War and Chess Facebook page. Anyone and everyone can “like” that page. Anyone and everyone can interact with me and other people who like my writing on that page. It’s when they send my personal page a friend request that I have to say “no”. And believe me, I’ve had to have that heart breaking conversation with a new friend I’ve been chatting with every night for a month on the War and Chess inbox, that “No, I’m not comfortable with adding you as a friend on Facebook yet. Yes, we are still friends.” Because really, the things I post on my personal Facebook page are for my distant relations to keep up with me.

            It’s going to come off as a complaint but someone needs to tell you sooner in your career than later in your career. When you’re an entertainer (you write. You are!) people feel entitled to information about you. There are some people who you tell them “I would accept your friend request but I keep this account for my family.” They say “Great! I would love to meet your family!” and you’re left like “Bro, my boyfriend hasn’t even met my family!” For instance, I had a pair of young boys on Twitter try to harass me into telling them my real name “Helen M. Pugsley is too elegant! It’s obviously a pen name! Tell us your real name!” Back then I had a lot more patience, so after an hour of back and forth I finally blocked them both. One of them made a new account, apologized to me, and then asked again “But seriously, what is your real name?”

            Really and truly, I’m telling you, you do not have to be accessible to everyone at all times of the day. Bottom line. You’re absolutely allowed to say “No.”, mean it, and most importantly stick with it. In next month’s blog we’ll talk about how accessible you should be. You need to establish boundaries but you don’t have to be J.D. Salinger. (Salinger is the author of Catcher in the Rye. He was an extremely private man. In his career as an author he did a maximum of three interviews and lived in a cabin, in the woods, high up on a mountain.) Keep your private stuff private and keep your public stuff public!

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Do you have a burning question for Helen? Feel free to email her at This email address is being protected from spambots. You need JavaScript enabled to view it.

            In last month’s blog post, You don’t have to be Accessible All the Time, we talked about our rights to privacy as entertainers. What feels like, in the same breath, we’re going to talk about people actually being able to find you and your glorious books you poured gallons of blood, sweat, and tears, into to be able to share with the world.

            Once upon a time I was lucky enough to be able to write full time. I was told the number one thing that kills indie authors (like you and I) is remaining unknown. So I’d spend my day marketing on social media, establishing connects within the industry, and figuring out where the people who liked to read young adult fantasy novels hung out. Publishing a book is not one of those “if you build it they will come” type deals. You need to market. You need to put yourself, and more importantly, your book out there. Or else your gallons of blood, sweat, and tears are for nothing.

            So! For starters, one thing I didn’t think about until I went to that Wyoming Writers Conference is having a website. I started with a Facebook page and assumed that everyone would be able to find me that way. Now this is going to blow your mind… Not everyone likes using Facebook! It completely blew me away. Honestly. I met a very successful author who built her own publishing press. During a presentation she said “Most of you will be daunted by being told you need a web page.” The room nodded. “But you need a web page.” The room was daunted. “You don’t have to update it once a week. You can do what’s called a business card page.” Which is what I have. A business card website is exactly what it sounds like. This is the author, these are their books, here’s some links to every book seller ever, and every social media site the author is active on. Really, bare minimum you just need something so everyone can find you. At least the author part of your life.

            I don’t suggest having any sort of feed or blog on your website unless you’re actually going to generate enough content to update it at least once a month. It really turns people off when they come to your website, saying “Wow, the book I read by this author was really good. When are they due to put out the next one?” and they find a happy Thanksgiving message from 2017 first thing. I find people will get just as invested in your career as you are. Invest in your career.

            And when I say “invest” I don’t necessarily mean financially. When I was writing full time, selling my book was my main source of income. My secondary income was my Etsy store. All in all, I didn’t have much money to invest. So I found every free venue I could use to put my message out in front of the public. You know what that often is? Social media. Twitter, Facebook, Instagram, Pinterest, Goodreads, Tumblr, and many more. Wherever the people you want to reach are, and whatever you’re comfortable using. No matter what venue you use the goal is to reach the people who would be interested in your book, and start a relationship with them. Yes, a relationship.

            What I mean by “relationship” is that you actually check in with them like you do your distant family. I used to make videos on my Facebook page once a month-ish. (I am so awkward on video. It’s painful.) Post pictures of you working, your work, or quotes from your work in progress. As you use your platform more and more you’ll get those five guys who like everything you post and laugh at all of your memes. When one goes on vacation you’ll find yourself inboxing them to say “You still okay, over there?” I often compare success on social media to growing a garden. Let it grow. It’s an investment of time.

            It is also wise to set up an email account that is exclusively for business. These days you can usually butt-up your email accounts into one inbox. Dig around your email provider, so that way you don’t have to remember 50 passwords. Either way, no one wants to do business with someone whose email address is This email address is being protected from spambots. You need JavaScript enabled to view it., This email address is being protected from spambots. You need JavaScript enabled to view it., or This email address is being protected from spambots. You need JavaScript enabled to view it.. It makes people uncomfortable. I’m glad your friends have cute nicknames for you but keep those among your friends. Unless you want the guy you’re negotiating a contract with to slip up and call you “Grandma Blipsy Bunny”. The fail safe formula for a professional looking email handle is first initial, last name, like This email address is being protected from spambots. You need JavaScript enabled to view it.. (Go John Smith! Live your dreams of being a famous author!)

            At any rate, it’s important that you’re accessible. It is also important to your mental health and well-being that you establish boundaries. There is nothing wrong with having a public life and a private life. Keeping the two separate works best when you have two accounts for everything. There is a balance. Your fans love you and want to interact with you, but you still have to be the one to decide what you want out there.

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Do you have a burning question for Helen? Feel free to email her at This email address is being protected from spambots. You need JavaScript enabled to view it.

            Well, I’m a little peeved because I have a long night of computer work ahead of me. This is a piece of advice you probably won’t hear from too many other people because it’s oddly specific… Make sure it’s easy to tag you in event photos on Facebook!

            So. My oddly specific problem: After Wyoming Author Day I, the library’s web manager, tried to go through and tag all of the authors via their professional Facebook pages. It came to my attention that I’m the only one who has a page under their book’s name, not their pen name. Thinking back, people had tagged me in author photos on my semi-private “Helen the Human” page. You know, the part of Facebook you keep posting vacation photos to? Selfies for your gramma? That sort of thing. The content only your friends can see. I don’t want people from the public part of my life in the private part of my life. But! The poor web manager from your recent public event won’t go looking to tag the name of your book(s), they’ll go looking for you.

            Do yourself a favor, especially if you’re not published yet, put your public page under your pen name. When I wrote War and Chess I didn’t expect to make it a series. So I made the “War and Chess” Facebook page. Now I’m working on making a series that takes place in Gishlan (I’m taking a break before I write book 5 and I’m in the middle of editing book 3), and I don’t only write about Gishlan, much less fantasy. *Looks around* Toto, we’re not in Kansas anymore! This is blog isn’t Gishlan!

            It’s going to take me a max of three hours to go through the strenuous process of changing the page. It’s not just submitting a name change request, which Facebook will generally deign until you appeal it twice, it’s also rebranding, and tracking down all the graphics I use to decorate my Twitter and Instagram, both under my pen name. Then last but not least, I have to change my personal page enough that the two won’t be easily confused.

            In conclusion, right from the get-go, act like the bestselling author you’ve always wanted to be and celebrate your talent, not your individual pieces of work. Own your name.