Well, I’m a little peeved because I have a long night of computer work ahead of me. This is a piece of advice you probably won’t hear from too many other people because it’s oddly specific… Make sure it’s easy to tag you in event photos on Facebook!
So. My oddly specific problem: After Wyoming Author Day I, the library’s web manager, tried to go through and tag all of the authors via their professional Facebook pages. It came to my attention that I’m the only one who has a page under their book’s name, not their pen name. Thinking back, people had tagged me in author photos on my semi-private “Helen the Human” page. You know, the part of Facebook you keep posting vacation photos to? Selfies for your gramma? That sort of thing. The content only your friends can see. I don’t want people from the public part of my life in the private part of my life. But! The poor web manager from your recent public event won’t go looking to tag the name of your book(s), they’ll go looking for you.
Do yourself a favor, especially if you’re not published yet, put your public page under your pen name. When I wrote War and Chess I didn’t expect to make it a series. So I made the “War and Chess” Facebook page. Now I’m working on making a series that takes place in Gishlan (I’m taking a break before I write book 5 and I’m in the middle of editing book 3), and I don’t only write about Gishlan, much less fantasy. *Looks around* Toto, we’re not in Kansas anymore! This is blog isn’t Gishlan!
It’s going to take me a max of three hours to go through the strenuous process of changing the page. It’s not just submitting a name change request, which Facebook will generally deign until you appeal it twice, it’s also rebranding, and tracking down all the graphics I use to decorate my Twitter and Instagram, both under my pen name. Then last but not least, I have to change my personal page enough that the two won’t be easily confused.
In conclusion, right from the get-go, act like the bestselling author you’ve always wanted to be and celebrate your talent, not your individual pieces of work. Own your name.