In last month’s blog post, You don’t have to be Accessible All the Time, we talked about our rights to privacy as entertainers. What feels like, in the same breath, we’re going to talk about people actually being able to find you and your glorious books you poured gallons of blood, sweat, and tears, into to be able to share with the world.
Once upon a time I was lucky enough to be able to write full time. I was told the number one thing that kills indie authors (like you and I) is remaining unknown. So I’d spend my day marketing on social media, establishing connects within the industry, and figuring out where the people who liked to read young adult fantasy novels hung out. Publishing a book is not one of those “if you build it they will come” type deals. You need to market. You need to put yourself, and more importantly, your book out there. Or else your gallons of blood, sweat, and tears are for nothing.
So! For starters, one thing I didn’t think about until I went to that Wyoming Writers Conference is having a website. I started with a Facebook page and assumed that everyone would be able to find me that way. Now this is going to blow your mind… Not everyone likes using Facebook! It completely blew me away. Honestly. I met a very successful author who built her own publishing press. During a presentation she said “Most of you will be daunted by being told you need a web page.” The room nodded. “But you need a web page.” The room was daunted. “You don’t have to update it once a week. You can do what’s called a business card page.” Which is what I have. A business card website is exactly what it sounds like. This is the author, these are their books, here’s some links to every book seller ever, and every social media site the author is active on. Really, bare minimum you just need something so everyone can find you. At least the author part of your life.
I don’t suggest having any sort of feed or blog on your website unless you’re actually going to generate enough content to update it at least once a month. It really turns people off when they come to your website, saying “Wow, the book I read by this author was really good. When are they due to put out the next one?” and they find a happy Thanksgiving message from 2017 first thing. I find people will get just as invested in your career as you are. Invest in your career.
And when I say “invest” I don’t necessarily mean financially. When I was writing full time, selling my book was my main source of income. My secondary income was my Etsy store. All in all, I didn’t have much money to invest. So I found every free venue I could use to put my message out in front of the public. You know what that often is? Social media. Twitter, Facebook, Instagram, Pinterest, Goodreads, Tumblr, and many more. Wherever the people you want to reach are, and whatever you’re comfortable using. No matter what venue you use the goal is to reach the people who would be interested in your book, and start a relationship with them. Yes, a relationship.
What I mean by “relationship” is that you actually check in with them like you do your distant family. I used to make videos on my Facebook page once a month-ish. (I am so awkward on video. It’s painful.) Post pictures of you working, your work, or quotes from your work in progress. As you use your platform more and more you’ll get those five guys who like everything you post and laugh at all of your memes. When one goes on vacation you’ll find yourself inboxing them to say “You still okay, over there?” I often compare success on social media to growing a garden. Let it grow. It’s an investment of time.
At any rate, it’s important that you’re accessible. It is also important to your mental health and well-being that you establish boundaries. There is nothing wrong with having a public life and a private life. Keeping the two separate works best when you have two accounts for everything. There is a balance. Your fans love you and want to interact with you, but you still have to be the one to decide what you want out there.